The IAB hosted their annual NewFronts in NYC April 29-May 2nd. This is an event that brings together brand marketers and media buyers to explore the future of digital media. During this week, Yahoo hosted a special concert for their clients featuring Beck at Sony Music Hall in Midtown.

Yahoo NewFront ft. Beck

Brand: Yahoo

Years: 2024

Role: Lead Creative Producer

End-to-end project management & oversight of internal design team on the production of all environmental & marketing campaign deliverables, including onsite video and stage production

Vendor & print-partner management

400 attendees

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