Yahoo Fantasy Football

Brand: Yahoo

Years: 2024

Role: Creative Producer

End-to-end project management & oversight of marketing deliverables for this high-profile campaign

Deliverables included On-Net and Off-Net banners, Paid Media, Social, and Motion graphics production

Yahoo partnered with NBC on a $1M Sweepstakes this season

Campaign Goals: Generate excitement for the newly redesigned fantasy app, expand the platform’s user base, and engage users for the upcoming season through the sweepstakes