Subscription Marketing

Brands: Yahoo & AOL

Year: 2018-present

Role: Lead Creative Producer


End-to-end project management & oversight of internal design team on the production of subscription marketing deliverables across the Yahoo & AOL O&O properties

Deliverables range from banners to webmail overlays to CRM (static & animated)

+2K deliverables yearly

Product Partners: McAfee, Norton, LastPass, System Mechanic, and Malwarebytes

+400M yearly marketing dollars attributed to Yahoo + AOL subscription revenue

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