AOL Online Classes

Brand: AOL

Years: 2023

Role: Lead Creative Producer

AOL partnered with the online class network in 2023, GetSetUp, to give customers free online video and fitness classes on aol.com. This was a great opportunity for customers to learn, grow and build a community online

Classes offered range in areas like fitness, food/nutrition, art & culture, technology and travel

The team delivered a full marketing campaign around this effort including banners, emails and social assets

The customer engagement keeps growing with weekly email click-to-open rates increasing 3%